翻訳と辞書 Words near each other ・ Location identifier ・ Location independence ・ Location information server ・ Location intelligence ・ Location Intelligence Conference ・ Location library ・ Location manager ・ Location Managers Guild of America ・ Location model ・ Location number ・ Location obfuscation ・ Location of Earth ・ Location of Offices Bureau ・ Location parameter ・ Location scouting ・ Location search optimization ・ Location shooting ・ Location Songs ・ Location test ・ Location testing for Gaussian scale mixture distributions ・ Location theory ・ Location transparency ・ Location View ・ Location, Location, Location ・ Location, West Virginia ・ Location-allocation ・ Location-based advertising ・ Location-based authentication ・ Location-based commerce ・ Location-based game Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Location search optimization ： ウィキペディア英語版 Location search optimization Location search optimization (LSO)〔Ellie Behling ("Fwix CEO: Making Content Ready for Location and Mobile" ), “Street Fight Magazine”, October 25, 2011.〕 is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web,〔Sarah Perez ("Smartphones Outsell PCs" ), “ReadWriteWeb”, February 8, 2011.〕 LSO is about making content accessible and sharable around a place or location. == Impact == According to a MarketWatch study, the average consumer is almost two times (90% more) as likely to purchase a product found on a mobile phone than a laptop. It follows that a query is significantly more likely to lead to a purchase, whether in person or online, if the query is conducted closer to a store's physical location.〔 The previous statement applies regardless of whether a user arrives via a search engine, social media, or other traffic source. In extension, paid online advertisements (such as pay-per-click), which often offer location-based advertising, are similarly much more effective than non-location-based advertisements in terms of click through rates, according to several search engine marketing firms. In addition to the positive aspects of utilizing location search optimization, there are also disadvantages associated with neglecting it. The majority of these disadvantages arise from the interwoven nature of location-based search and mobile search/websites. Specifically, in 2015, Google, followed by Bing, announced that they would begin penalizing websites in the search engine results pages for not having mobile-friendly, or responsive, websites. This announcement, according to one analyst, "solidif() LSO as a standard in website creation."〔(【引用サイトリンク】url=https://www.51blocks.com/blog/mobile-phones-vs-desktop-search/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Location search optimization」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.